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Golf can serve a vital role in establishing or
strengthening relationships with business clients.
Where else can you get a 4 hour meeting scheduled with someone?
More and more, business men and women are using the course to conduct their
business. Courses and golf facilities that cater to business clients are
positioning
themselves to generate additional rounds and revenue.
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- More than half of all meeting
planners use online information and registration tools. (Corbin Ball Associates 2002) |
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MILLION DOLLAR TIP: Offer programs that attract business people.
Make it easy
for a business person to bring clients to your course by offering amenities like
a
running tab on the course (for drinks, etc.) and Wi-Fi high speed wireless
internet
in your clubhouse and meeting rooms. Place a sign on your counter that
says
"Business groups welcome. Ask us for details.".
Placing a fish bowl with "Drop in Your
Business Card for a Chance to Win Free Golf" sign will help you add hundreds of
emails a
year to your database and gain additional company outings.
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