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Today, a company's website is its most valuable customer service and marketing
tool.
It can literally save hundreds, or thousands, of hours of labor and provides a
24/7/365
means of providing information to current and prospective customers.
Consumers today EXPECT a company to have a website and to be able to communicate
with businesses via the internet.
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- 87% of golfers use the internet. (NGF, 2002 Golf Business Almanac)
- 42% of golfers use the internet
to access golf information.
(NGF, 2002 Golf Business Almanac) |
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An ultra-effective website:
- Is visually appealing and easy to
navigate.
- Accurately reflects the image/ branding
of the business.
- Provides all the information the
consumer is seeking.
- Loads quickly on all internet
connections.
- Places high in search engines for search
phrases relating to your business.
- Captures visitors email and offers an
ongoing opportunity to stay in touch.
- Has calls to action.
- Offers a virtual tour of all holes if it
is a golf course website.
- Offers online reservations or purchasing
opportunities.
- Affordable with a known, fixed cost for
hosting and updates.
- Attracts at least 50 unique visitors a
day.
- Is updated regularly (at least once a
month).
- Enables visitors to purchase products/
services via a secure order form.
- Link to affiliate sites (eg ebay, amazon)
to generate referral commissions.
- Allows you to view your website
statistics (eg number of visitors, referral source, etc.)
- Gets you new customers, services current
ones, and makes you money!
MILLION DOLLAR TIP: Trust your
website development, hosting, and maintenance
to companies that have a well-established track record in your industry.
Tens of
thousands of revenue is lost by many businesses who think they are saving a
couple
hundred dollars a year going with a friend or amateur. Shopping for
the lowest
price usually results in getting the lowest results!
Click here to learn about
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