Today, a company's website is its most valuable customer service and marketing tool.
It can literally save hundreds, or thousands, of hours of labor and provides a 24/7/365
means of providing information to current and prospective customers.

Consumers today EXPECT a company to have a website and to be able to communicate
with businesses via the internet.

-  87% of golfers use the internet.  (NGF, 2002 Golf Business Almanac) -  42% of golfers use the internet to access golf information.     (NGF, 2002 Golf Business Almanac)

An ultra-effective website:

• Is visually appealing and easy to navigate.
• Accurately reflects the image/ branding of the business.
• Provides all the information the consumer is seeking.
• Loads quickly on all internet connections.
• Places high in search engines for search phrases relating to your business.
• Captures visitors email and offers an ongoing opportunity to stay in touch.
• Has calls to action.
• Offers a virtual tour of all holes if it is a golf course website.
• Offers online reservations or purchasing opportunities.
• Affordable with a known, fixed cost for hosting and updates.
• Attracts at least 50 unique visitors a day.
• Is updated regularly (at least once a month).
• Enables visitors to purchase products/ services via a secure order form.
• Link to affiliate sites (eg ebay, amazon) to generate referral commissions.
• Allows you to view your website statistics (eg number of visitors, referral source, etc.)
• Gets you new customers, services current ones, and makes you money!

MILLION DOLLAR TIP:  Trust your website development, hosting, and maintenance
to companies that have a well-established track record in your industry.  Tens of
thousands of revenue is lost by many businesses who think they are saving a couple
hundred dollars a year going with a friend or amateur.  Shopping for the lowest
price usually results in getting the lowest results! 

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